After premiering a humorous, green-screen enhanced video for its Holiday 2016 collection, Munich-based label A Kind of Guise is back with an equally tongue-in-cheek editorial. The collection is titled “Èdition yoff plage,” and culls inspiration from West African surf culture.
Keeping in line with the relaxed attitude of surfing, the editorial presents the collection without fuss or flourish in an effortless setting. The featured pieces include relaxed-fit shirts, jackets, trousers and caps (which as the editorial shows, carry a graphic print of shrimp). Each item of the collection is in a limited run of 30.
The collection goes on sale on A Kind of Guise this Saturday, May 28.
In other surf-related news, Mambo just designed a $9,000 custom board.