New York writer David Shapiro has written a semi-autobiographical, semi-fictitious novel where he travels to every Supreme store in the world. Vice has an exclusive excerpt of the store, which it calls “Part love letter to the cult streetwear brand, part cry for help about his own substance abuse issues and general existential dread.”
See below for a few short clips from the book, and head over to Vice to read the lengthy excerpt in full.
““One time, in college, I went into the New York store and looked at a jacket. I asked one of the employees if they had any left in my size. He said they didn’t, and then he sort of laughed and said that they were shocked that anyone had bought this jacket, let alone that they’d sold out of it. He made it seem like the jacket was designed not to sell, like selling it contravened their intention for the product as something to draw people into the store to touch, talk about, and then come back the next week to do the same thing.””
“I couldn’t stop buying Supreme stuff. I’d spent $15,000 on it. They were taking my money from me. Every item in the store that I might have wanted, I already had. Things I didn’t even like. I didn’t have any control over it.”
Shapiro also claims he was banned from the brand’s NY store after he wrote a story for New Yorker exposing Unique Hype Collection, the Chinatown shop that supposedly makes seven figures a year from reselling rare Supreme pieces.
Supremacist is out July 5 on New York Tyrant.
- Source: Vice