H&M have caused mass hysteria with their previous designer collaborations with Balmain, Alexander Wang, Stella McCartney and Versace.
They’ve had people queuing and camping outside stores, days before their launches, to get their hands on the first pieces of these amazing collections, along with instant sell-outs online.
But this year, they’ve now just announced it’s the turn of Kenzo .
The Parisian-founded brand is famed for its punchy colours, bold patterns and their famed logo, the tiger.
Creative Directors Humberto Leon and Carol Lim revealed their excitement about being approached and their plans for the upcoming line.
The Kenzo tiger jumper
Humberto Leon said: ”We wanted to really tell the story of the brand and of us. Together with H&M, we will invite all the customers and fans to the real Kenzo world.”
Ann-Sofie Johansson with Carol Lim and Humberto Leon
Launching in stores and online on November 3rd, the build up to this new collaboration is expected to take over last year’s #HMBalmaination hysteria , a campaign which featured the likes of models Kendall Jenner, Gigi Hadid and Jourdan Dunn.
HM X Balmain, featuring the likes of Kendall Jenner, Gigi Hadid and Jourdan Dunn was an instant hit
For both men and women, including clothing and accessories, we predict long queues, long hashtags and a long lust-list!