Social media giants Instagram are using their pivotal position in today’s fashion landscape to tackle the problem of diversity – or lack thereof – in the industry.
Through the #RunwayForAll tag, Instagram aims to amplify the stories of the underrepresented, champion the professionals who are reshaping industry standards as well as encourage others to post their own experiences.
Instagram will be sharing one unique story every day with their 162+ million followers. Mama Cax launched the campaign earlier this week – a woman who’s never previously considered modeling as a career because, as a black female amputee, she’d not exactly seen many people like herself on the front cover of magazines.
Day two saw Shaun Ross discuss what he thinks a hashtag like this represents within the industry: “#RunwayForAll is a world where everyone is treated the same.” Ross refused to hide his homosexuality despite pressure from agents to do so.
The ironic thing is that #RunwayForAll and Ross’ story coincides with Instagram and GLAAD’s #PridePortraits campaign, relaunched for the third year in a row to coincide with global Pride Month (that being June). #PridePortraits seeks to share more stories of diversity, specific to the global LGBT community, asking people to share what makes them proud.
Follow Instagram on Instagram so you don’t miss the rest of the weeks stories.
For more social activism check out this giant “inflatable refugee” sculpture that’s shedding light on the European migrant crisis.
- Main Image: Clementine Desseaux