Introducing the new Louis Vuitton Series 4 Spring-Summer 2016 campaign. Learn more on http://www.louisvuitton.com
Her name is Lightning*, and she flashes through fabulous worlds in search of her sister who is being held captive. She connects with her strength and courage as she progresses through every rite of passage.
Lightning pushes the idea of the heroine even further. It was only logical that the Maison Louis Vuitton explores the infinite possibilities of the virtual world and asks this fantasy character to interpret the essence of a heroine.
Today Lightning, the heroic figure in “Final Fantasy”, the cult series of video games that have inspired more than 100 million players around the world, agreed to become a character in the Louis Vuitton galaxy. The Maison has always pushed the boundaries of reality, and dreams. Real, virtual, incarnate, metaphorical: Lightning is the fruit of Square Enix studios’ imagination, and she raises the question of immanence – that which takes place solely in the mind – in tomorrow’s world.