UCLA and Under Armour have agreed to an athletic shoe and apparel deal that will pay the school a record $280 million over 15 years.
NEW YORK, United States — UCLA and Under Armour have agreed to an athletic shoe and apparel deal that will pay the school a record $280 million over 15 years.
Under Armour posted an announcement on Twitter welcoming UCLA to the Baltimore-based company and the school announced later that it had agreed to the largest apparel deal in the history of the NCAA.
“UCLA has always been about challenging the status quo and breaking through barriers,” UCLA athletic director Dan Guerrero said in a statement. “Under Armour shares those core values. They are about more than simply making athletes look good, they constantly pursue innovation in order to make athletes better. “
Ohio State earlier this year signed a 15-year, $252 million deal with Nike and Texas’ agreement with Nike is worth $250 million. Michigan’s new deal with Nike could be worth up to $173 million.
The UCLA deal goes into effect July 2017. UCLA has an agreement with Adidas that runs through this year.
Over the last year, Under Armour has signed Notre Dame to a $90 million deal, and added Wisconsin, California and Utah to a lineup that includes 35 schools. It also extended its agreements with Auburn and South Carolina.
Under Armour also has sponsorship deals with NFL MVP Cam Newton of the Carolina Panthers, NL MVP Bryce Harper of the Washington Nationals and PGA Tour player of the year Jordan Spieth.
By Ralph D. Russo.