London label EJDER’s “THAT ONE TIME” Spring/Summer 2016 editorial puts power back in the hands of those who help to support the brand. Conceived by Reese Cooper and Jakob Hetzer during an in-house event, a project that we covered on Snapchat two weeks ago, the editorial gave fans who came out the opportunity to be photographed and styled in some of the store’s most exciting offerings.
Attended by mostly groups of young people, the event gave EJDER an innovative platform to inform a media-literate millennial generation about the importance of developing a strong grassroots community. Brands featured include St Moritz Supersoft, NID de GUÊPES, Drole de Monsieur, 3.Paradis, MISBHV, Mr Completely and REPRESENT.
And of course, all of the look/styles featured in the editorial are currently available via EJDER’s website.
In other news, check out what EJDER crew members are wearing right now.