It’s called Ninety Percent because 90% of the profits are shared between charitable causes and the workers who make the clothes. Yes, 90%. The innovative business model is paired with a standout aesthetic: Ben Matthews, merchandise director, spent a decade at Net-A-Porter and an earlier stint at Topshop getting his fashion eye in, so these are exactly the clothes you want to wear now. Instead of the well-meaning but shapeless midlife-wear, think high-waisted trousers with a punchy front zip. The label was founded by Shafiq Hasan, a Bangladeshi businessman whose commitment to a healthy working environment for his 7,000 employees includes healthcare and free childcare. Customers can choose from a range of causes to help, including Children’s Hope, which supports underprivileged families in Dhaka.
Extra spring pick Ninety Percent’s striped backless bodysuit (£50) would look perfect with cropped jeans.
H&M Conscious Exclusive button-through floor-length print shirt dress, £119.99
The new premium collection from H&M’s Conscious range, made from enviromentally friendly and sustainable materials, is in store from today. The design team took inspiration from the colourful, bohemian aesthetic of Lilla Hyttnas, the riverside cottage that was once the home of Swedish artists Carl and Karin Larsson – a Scandi equivalent of Charleston House in Sussex. Christy Turlington Burns stepped in as model-ambassador for the lookbook. The grand, swirling print and kaftan-proportions of the dress – which is made of Lyocell, a sustainable fabric produced from eucalyptus pulp – makes for something that looks way more expensive than its £119.99 price tag. There’s also a striped collarless shirt, 100% organic cotton, which is a brilliant holiday buy for £59.99, alongside a halterneck ivory gown made from Econyl lace, which is created from recycled fishing nets and other nylon waste products. Don’t miss the jewellery: the sculptural tulip earrings in recycled silver (£39.99) are gorgeous.
“Being naked is the No 1 most sustainable option. Reformation is No 2.” Reformation is the brand that made sustainability sassy. It uses eco-friendly materials, recycles offcuts created during manufacturing and reduces its carbon footprint by manufacturing clothes close to where they are sold. The brand claims its jeans have saved 13.2m litres of water, 39.4 tonnes of CO2 and 11.8 tonnes of waste to date. This summer, a collaboration with plus-size model and body-positivity advocate Ali Tate has produced a chic 17-piece holiday collection available in sizes up to a US 22 (UK 24). Such is the buzz around Reformation that getting your hands on the stuff is tricky: check out resale sites such as Vestiaire Collective. Pre-loved fashion that was sustainable to start with is a win-win.
Just because People Tree is the grande dame of Fairtrade fashion doesn’t make it out of date. For 25 years, it has been at the forefront of making ethical clothes. The sustainable credentials are solid – and this spring’s collection is excellent. Part of an exclusive collaboration with the V&A, the print of this shirt is drawn from an 1883 wallpaper pattern designed by William Morris, reworked in modern colours. A jumpsuit in the same print is £119. See also: the recycled brass jewellery and organic cotton yoga wear.
Re/Done is not a fashion label, it’s a “movement”. Founded in downtown LA by Sean Barron and Jamie Mazur, the upcycled denim company fuses the spirit of vintage denim with the principles of sustainability. Each piece is unique, created from a pre-owned pair of vintage Levis. We love the cargo denim miniskirt, with four pockets (two on the front, two on the back) for ultimate hands-free summer vibes. Jeans get better with age, and Re/Done brings you denim in its prime.