For the first time ever, Victoria Beckham is trying her hand at children’s wear. But that’s not the only reason we’re amped up for her Target collection, which hits stores and online April 9, and includes over 200 items for ladies and kids (from $6-$70). Victoria chose to base her new pieces on the playfulness in her Victoria, Victoria Beckham line. That means a range that’s as wearable as it is bold – and the pictures inside are the proof. Plus, for the first time ever, every size will be available in stores and online, ranging from XS to 3X for women and newborn to XL for babies, toddlers, and girls. Victoria even plans to sell select designs on her own site, so customers can shop internationally.
“I can reach so many more women through working with Target. It’s not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money,” Victoria told Business of Fashion.
Read on to catch a first glimpse of the pieces, because you’ll want to get a head-start on your shopping list.